For more than 80 years, Volvo has been supplying transport-related services and products.
Volvo has a clear position and a strong reputation across the globe. Developed over many years, Volvo products are known for their safety, quality and environmental friendliness.
The company got its name from its two founders who originally worked at the Swedish ball bearing company,  SKF.  The name Volvo in Latin means "I am rolling", the name of one of the ball bearings the founders helped to develop 
Volvo adopted "the circle with the arrow" logo which is actually the logo of the Swedish Steel Industries Association. This is because Volvo cars are made from Swedish steel, the strongest in the world.
At first the diagonal stripe was intended to fix the emblem to the front of the car but now it has become a characteristic of all Volvo products. 
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